As we see, the most coffee is drank in countries, where it is treated as a basic drink “for everything”, i.e. where there is no special ritual associated with consuming it. 150 000 Italian coffee shops and bars serves an average of 230 cups of all coffee types daily (including cappuccino), and in central Italy this number reaches 300. This constitutes only 30% of consumption. The other 70% is drank by the Italians at home or at work. One and a half billion cups – that is how much coffee is drank daily around the world.